Visit
http://www.askjohnlscott.com for articles and frequently asked questions about selling your home.
http://www.seattletimes.nwsource.com/homevalues for information on seattle area home values and appreciation.
As your sellers' agent, I provide 100% seller representation so that we reach every available buyer in the market. I will do this by utilizing my relationships in the real estate community, through extensive advertising means, and by marketing your home on John L. Scott's award-winning Web site.
Every John L. Scott home has it's own unique web address which can be found in our ads and on our signs. To view a home, buyers simply key in the home's individual web address and they are instantly on an online tour--complete with color photos, virtual tours, mapping, audio descriptions and more.
The 3 P's of Selling Your Home:
PRICING
PROMOTION
PRESENTATION
I will show you how each of these are critical in selling you your home.
The Dangers of Overpricing
Since an appraisal is required in financing a property, it is futile to price a property for more than it is worth...it won't appraise!
Most buyers are comparison shopping and looking at your home may convince them to make an offer on a different property.
Many potential buyers won't even look at an overpriced home, thinking it's out of their price range.
Properties left on the market for extended periods of time usually become "shopworn" causing buyers to believe something is wrong with it.
Overpricing tends to dampen the other Real Estate agents' attitudes, making it less likely to be shown.
Overpricing lengthens marketing time, and invariably results in a lower selling price than would have otherwise been obtained.
Here Are Some Suggestions...
(on how to really help me sell your property)
- Tidy up the grounds, porches and garage. Keep lawn trimmed and edged. Make sure your yard is clean.
- Your front door gives a vital first impression. Be sure it is scrubbed, repainted if necessary.
- Dress up windows. Wash windows and clean/dust window coverings.
- If any decorating is needed (especially in the kitchen) do it now! $20 worth of paint may save you money in the sales price. Bathrooms sell homes. Make this room sparkle.
- Keep all steps clear of hazzards
- Don't forget to have all light sockets filled with bulbs. Illumination is like a welcome sign. The potential buyers will feel a glowing warmth when you turn on all your lights for a showing, day or evening.
- Wash dishes, put away clothes, straighten up newspapers, etc.
- Make up beds with attractive spreads.
- Keep pets out of the way when showing.
- Leave the showing to the realtor! Leave the property if possible.
- Don't discuss anything concerning the sale with a potential customer.
- Never appologize for apperance, it either distracts or accentuates the problem.
- Pack valuables now and store extra knick-knacks.
- Remember--we only have one chance to make a first impression. Look at your property objectively. Pretend you are looking at it for the first time through a buyer's eyes.
Presentation: Staging! See what a difference it makes to your home to clear out the junk and make your home shine. If you need help with this, Elizabeth can provide the service you need to make your home show in the best possible way. Contact Elizabeth for an appointment to list your home.
Watch HGTV's, "Designed to Sell," for great ways to stage your home. http://www.hgtv.com/hgtv/shows_hdts/0,1804,HGTV_15857,00.html
Promotion: Let Elizabeth show you how she will market your home so that it is presented, priced and shows in the best possible light.
Staging Your Home:
Staging your home can mean the difference between months on the market or days. Elizabeth has been given the designation as a ASP (accedited Staging Professional). She will use her training to give you the best advice about getting your home ready for sale.
Comment from new client:
"The after-glow still exists....your group of professionals made silk out of nothing; when I left in the morning my 40 year old middle class home with average furnishings were waiting for something to happen; upon my return, the whole house was like a brand new home with a brand new lease on life; each and every room, using my accessories and furniture, looked like something I have seen at the Street of Dreams....wow...what an achievement..The transformation was beautiful on that day and still holds a sense of marvel when I enter a room and see it for the first time...in a whole different way....Staging is the ticket for people overwhelmed with selling their home or for people just wanting a new look without the expense of all new furnishings....I will recommend this service to anyone who will listen...and they will.....Thanks for the professional achievement, and please thank each and every member of your group for their efforts and exceptional taste. Thank you very much for a great experience." Mary Boyd, Kirkland, WA
Elizabeth is a ASP member and will have your home on:
and the NW Multi-list.
Your home will be viewed on Stagedhomes.com. Over 3 million hits alone on one site per month.
Contact:
Elizabeth Arganian, John L. Scott Real Estate
206-448-9600
